Trade show organizers that are concerned with their exhibitors’ success “give” it away to them. Others use it as an incentive to acquire new exhibitors, and/or as a “thank you” to help retain long time exhibitors.
Individual exhibiting companies use this CD Presentation for spur-of-the-moment viewing by booth-staff and new members to their company’s selling team. Or, they simply let it play at their sales or marketing meeting.
Three critical areas for trade show exhibiting success are covered in this experiential learning session.
Before the Show
Instead of relying solely on the show’s organizer to fill the aisles with quality attendees, Richard shows exhibitors HOW TO acquire additional prospect names, and use the names they already have, to increase the number of qualified prospects that visit their booth.
During the Show
Instead of expecting “field” sales techniques to work on the trade show floor, Richard shows exhibitors HOW TO apply practical engagement techniques based on recently published booth visitor complaints and the do’s and don’ts of effective booth staffing.
After the Show
Instead of sending the show leads to sales channels faster, where nothing seems to get done with them sooner, Richard shows exhibitors the typical problems relating to sales lead follow-up today, and HOW TO implement an industry proven lead response and management technique that assures 100% lead follow-up and positive trade show ROI.
