Seminar Presentation (Approximately 60-90 minutes)

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There are basically 2 types of seminar presentations that are available in the trade show world today.    1 = awareness-based and informational. 2 = skills-based and experiential.

Richard’s seminar presentation is skills-based and experiential and loaded with actionable items that attendees can use immediately to maximize their trade show success.

Three critical areas for trade show exhibiting success are covered in this skills-based experiential learning session.

Before the Show

Instead of relying solely on the show’s organizer to fill the aisles with quality attendees, Richard shows exhibitors HOW TO acquire additional prospect names, and use the names they already have, to increase the number of qualified prospects that visit their booth.

During the Show

Instead of expecting “field” sales techniques to work on the trade show floor, Richard shows exhibitors HOW TO apply practical engagement techniques based on recently published booth visitor complaints and the do’s and don’ts of effective booth staffing.

After the Show

Instead of sending the show leads to sales channels faster, where nothing seems to get done with them sooner, Richard shows exhibitors the typical problems relating to sales lead follow-up today, and HOW TO implement an industry proven lead response and management technique that assures 100% lead follow-up and positive trade show ROI.

Note: There is no hardware or software to buy for exhibitors to be successful. 30-days of FREE telephone support are included after the session to help assure attendee results.

Trade Show Organizers Richard Has Worked With

Individual Companies Richard Has Worked With